Flo from Progressive

The article discusses the long-running Progressive ad character “Flo,” as well as gender in ads and how the portrayal of women in advertising is changing. Is a recurring spokesperson in an ad more likely to make you purchase an item?

Job website and Super Bowl ads

The job search site CareerBuilder.com has advertised during the Super Bowl over the last several years. What message do companies like CareerBuilder want to send to consumers with Super Bowl advertising?

Smartphones and advertising

This article explores the pluses and minuses of smartphone advertising to advertisers and consumers. Does an advertiser’s access to your data -- even something as general as the local weather -- feel intrusive?