After studying this chapter, you will be able to:

1. Explain the importance of the Saturday Evening Post in the development of the mass media in the United States.

2. Describe the key characteristics of trade, literary, and consumer magazines.

3. Illustrate how magazines have given a voice to different groups of people.

4. Discuss the role that magazines and magazine ads play in defining people’s body   image.

5. Describe what is meant by native advertising and why it is controversial.

6. Discuss the major trends in twenty-first-century magazine publishing.