Mass Communication: Living in a Media World
Fifth Edition
Learning Objectives
After studying this chapter, you will be able to:
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Discuss different media standards around the world by using four normative theories of the press.
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Explain the usefulness of a more recent “development theory” for describing the press in the twenty-first century.
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Explain the importance of social media and other “small media” in the Middle East.
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Describe the dangers journalists face when reporting from conflict zones.
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Discuss whether Marshall McLuhan’s concept of the “global village” is relevant to the media world today.