Mass Communication: Living in a Media World
Fifth Edition
Web Exercises
What the e-book market offers writers
How has the e-book market made publishing more accessible? Discuss the benefits of e-book publishing for writers. Are there similarities to the “long tail” concept?
Read this essay and discuss the importance of a “popular” book versus a “good” book. This essay says that “power is in the hands of the readers.” Do you agree?
From printing press to e-readers
After reading this article, discuss the writer’s statements about the similarities and differences between the printing press and the Internet.
Artist finds success with children’s books
The author of Diary of a Wimpy Kid found success in books for children and young adults, a profitable market segment for books in recent years.