Mass Communication: Living in a Media World
Web Exercises
The text discusses the growth and evolution of national news over the years; CBS is now expanding its offerings to include CBSN, which streams live news online. Using textbook material to support your answers, discuss the reasons why you think CBS decided to launch this channel.
“The Bachelor” and Disney Synergy
The text identifies Disney as a company that focuses on synergy. This is a clip from ABC’s “Good Morning America,” which often features segments promoting other ABC shows and other Disney properties. Is the relationship between properties clear to viewers?
The text mentions the News of the World hacking scandal. Drawing upon information from this section, discuss Sony’s 2014 scandal involved foreign countries and the President of the United States. Discuss the reasons for the scandal and the impact it had on Sony’s movie business.