Mass Communication: Living in a Media World
Fifth Edition
Learning Objectives
After studying this chapter, you will be able to:
-
Explain how Internet technology developed.
-
Identify the three levels of communication on the Internet.
-
Describe three defining components of the World Wide Web and the nine principles on which it is based.
-
Describe five characteristics of social media.
-
Explain how legacy media are reacting to the growth of new online media.
-
Describe the four elements of the hacker ethic and how they apply to the contemporary Internet.
-
Discuss conflicts over content, intellectual property, and privacy on the Web.