Business Research : A Guide to Planning, Conducting, and Reporting Your Study

Welcome to the SAGE edge site for Business Research, 1e

The SAGE edge site for Business Research by Donald R. Cooper offers a robust online environment you can access anytime, anywhere, and features an impressive array of free tools and resources to keep you on the cutting edge of your learning experience.


Business Research: A Guide to Planning, Conducting and Reporting Your Study bridges the academic foundation and the practical application of research methodology through an in-depth and insightful tour of the research process—exploring, planning, creating, conducting, collecting, analyzing, and reporting. The text weaves together timeless principles, emerging ideas, contemporary examples and modern tools in a narrative that is both authoritative and supportive. Integrating a unique Roadmap framework throughout, Business Research navigates students from the start of their initial inquiry to their final stop in reporting their findings, building their confidence as they move point-to-point in their journey. Written with exceptional clarity and focus, Donald Cooper has created a guide to research that will be valuable to students in their academic pursuits as well as their professional careers.


We gratefully acknowledge Donald Cooper for writing an excellent text. Special thanks are also due to Sherryl Berg-Ridenour of University of California–Riverside and Joseph Adamo of Cazenovia College for developing the ancillaries on this site.