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Business Research : A Guide to Planning, Conducting, and Reporting Your Study

First Edition
by Donald Cooper

Student Resources

  1. From the Research Jitters to Employer’s Most-Wanted Skills
    • Learning Objectives
    • Quiz
    • Flashcards
    • Chapter Summary
    • SAGE Journal Articles
  2. Self-Defense Tools for Research: Preparation, Reasoning, and Terminology
    • Learning Objectives
    • Quiz
    • Flashcards
    • Chapter Summary
    • SAGE Journal Articles
  3. The Process Road Map: Exploring and Planning
    • Learning Objectives
    • Quiz
    • Flashcards
    • Chapter Summary
    • SAGE Journal Articles
  4. The Process Road Map: Creating and Conducting
    • Learning Objectives
    • Quiz
    • Flashcards
    • Chapter Summary
    • SAGE Journal Articles
  5. The Process Road Map: Collecting, Analyzing, and Writing
    • Learning Objectives
    • Quiz
    • Flashcards
    • Chapter Summary
    • SAGE Journal Articles
  6. Nonexperimental Quantitative Designs
    • Learning Objectives
    • Quiz
    • Flashcards
    • Chapter Summary
    • SAGE Journal Articles
  7. Qualitative Designs and Mixed Designs
    • Learning Objectives
    • Quiz
    • Flashcards
    • Chapter Summary
    • SAGE Journal Articles
  8. Experimental Designs
    • Learning Objectives
    • Quiz
    • Flashcards
    • Chapter Summary
    • SAGE Journal Articles
  9. Writing the Report
    • Learning Objectives
    • Quiz
    • Flashcards
    • Chapter Summary
    • SAGE Journal Articles

SAGE Journal Articles

Click on the following links. Please note these will open in a new window.

Journal Article: McCarthy, L. & Muthuri, J.N. (2016). Engaging fringe stakeholders in business and society research: Applying visual participatory research methods. Business & Society, 57(1), 131-173.

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