Welcome to the Companion Site!

This site is intended to enhance your use of Business Research by Donald Cooper. Please note that all the materials on this site are especially geared toward maximizing your understanding of the material.

Business Research: A Guide to Planning, Conducting and Reporting Your Study bridges the academic foundation and the practical application of research methodology through an in-depth and insightful tour of the research process—exploring, planning, creating, conducting, collecting, analyzing, and reporting. The text weaves together timeless principles, emerging ideas, contemporary examples and modern tools in a narrative that is both authoritative and supportive. Integrating a unique Roadmap framework throughout, Business Research navigates students from the start of their initial inquiry to their final stop in reporting their findings, building their confidence as they move point-to-point in their journey. Written with exceptional clarity and focus, Donald Cooper has created a guide to research that will be valuable to students in their academic pursuits as well as their professional careers.

Acknowledgements

We gratefully acknowledge Donald Cooper for writing an excellent text. Special thanks are also due to Sherryl Berg-Ridenour of University of California–Riverside and Joseph Adamo of Cazenovia College for developing the ancillaries on this site.

Welcome to the SAGE edge site Business Research, by Donald Cooper. SAGE edge offers a robust online environment you can access anytime, anywhere, and features an impressive array of free tools and resources to keep you on the cutting edge of your learning experience.

• Mobile-friendly eFlashcards strengthen understanding of key terms and concepts.
• Mobile-friendly practice quizzes allow for independent assessment by students of their mastery of course material.
• Chapter summaries with learning objectives reinforce the most important material.
• Exclusive! Access to full-text SAGE journal articles that have been carefully selected to support and expand on the concepts presented in each chapter is included.

Review the learning objectives and chapter summaries to reinforce the most important material.
Take the practice quiz to assist in your mastery of course material.
Review the eFlashcards to strengthen your understanding of key terms and concepts.
Explore full-text SAGE journal articles that have been carefully selected to support and expand on the concepts presented in the chapter.