After studying this chapter, you should be able to

1. Define professional excellence and communication
2. Identify business and professional communication contexts
3. Identify the four KEYS to communication in the workplace
4. Discuss the importance of human communication in business and professional contexts
5. Explain the components of the communication model
6. Describe the communication challenges posed by social media and technology
7. Identify the types and causes of communication apprehension
8. Discuss communication and professional excellence from an ethical perspective