Multimedia Resources

Click on the following links. Please note these will open in a new window.

Resource 1: Introduction to Error Sources in Survey Research: Measurement Errors

Description: Video discusses the sources of measurement error in survey instruments.

Resource 2: Measurement Error

Description: This video describes the concept of measurement error and the difference between random and systematic measurement error.

Resource 3: Reliability and Validity

Description: The video discusses the concepts of reliability and validity as well as examples of the types of reliability and validity that a researcher can measure.

Resource 4: Types of Validity

Description: Video explains validity and the types of validity used to assess the accuracy of a measurement.

Resource 5: Criterion Validity

Description: Video provides an overview of criterion-related validity and examples of how it is used to determine if a survey or psychological test is valid.