Learning Objectives

After reading this chapter, you will be able to do the following:

  1. Define organizational communication and discuss how organizational communication differs from a management approach to organizational culture
  2. Explain how a system’s perspective provides a framework for understanding organizational communication
  3. Compare and contrast Deal and Kennedy’s four cultures approach to Schein’s three levels of organizational culture
  4. Recognize the four stages of organizational assimilation
  5. Describe the differences in the four levels of control highlighted by OIC theory
  6. Use the concept of a double interact to understand the communication process in an organization
  7. Compare and contrast major theoretical approaches to organizational communication