Learning Objectives
After reading this chapter, you will be able to do the following:
- Define organizational communication and discuss how organizational communication differs from a management approach to organizational culture
- Explain how a system’s perspective provides a framework for understanding organizational communication
- Compare and contrast Deal and Kennedy’s four cultures approach to Schein’s three levels of organizational culture
- Recognize the four stages of organizational assimilation
- Describe the differences in the four levels of control highlighted by OIC theory
- Use the concept of a double interact to understand the communication process in an organization
- Compare and contrast major theoretical approaches to organizational communication