Learning Objectives
After reading this chapter, you will be able to do the following:
- Determine which route, arguments, or peripheral cues were used in a persuasive message
- Describe how the interplay of attitudes, normative beliefs, and perceived behavioral control is critical in persuading people to change their behavior
- Explain refutational preemption and identify examples of counterpersuasion efforts
- Clarify the interplay between narrative rationality, narrative fidelity, and the logic of good reasons in creative persuasive narratives
- Compare and contrast major theoretical approaches to persuasion
- Provide systematic understanding of a professional situation by applying persuasive theories