Learning Objectives
After reading this chapter, you will be able to do the following:
- Describe the differences between inductive theory and deductive theory, especially in terms of the theory development process
- Explain the major research methods used by communication theorists, including what they reveal and what they conceal about the communication process
- Articulate why a particular research method is the appropriate method to answer a research question
- Recognize the differences between humanistic and social scientific approaches to communication study
- Summarize the ways theories change and grow