Learning Objectives
After reading this chapter, you will be able to do the following:
- Discuss the five characteristics of mass communication/mass media
- Describe and apply the elements of framing to current news stories
- Explain the process of cultivation via mainstreaming, resonance, and symbolic double jeopardy
- Relate the process of observational learning and modeling to media violence
- Differentiate between three ways of reading messages, using preferred, negotiated, or oppositional codes
- Compare and contrast major theoretical approaches to mass media
- Provide systematic understanding of a professional situation by applying theories of mass communication