Learning Objectives

After reading this chapter, you will be able to do the following:

  1. Determine which route, arguments, or peripheral cues were used in a persuasive message
  2. Describe how the interplay of attitudes, normative beliefs, and perceived behavioral control is critical in persuading people to change their behavior
  3. Explain refutational preemption and identify examples of counterpersuasion efforts
  4. Clarify the interplay between narrative rationality, narrative fidelity, and the logic of good reasons in creative persuasive narratives
  5. Compare and contrast major theoretical approaches to persuasion
  6. Provide systematic understanding of a professional situation by applying persuasive theories