Learning Objectives

After reading this chapter, you will be able to do the following:

  1. Describe the differences between inductive theory and deductive theory, especially in terms of the theory development process
  2. Explain the major research methods used by communication theorists, including what they reveal and what they conceal about the communication process
  3. Articulate why a particular research method is the appropriate method to answer a research question
  4. Recognize the differences between humanistic and social scientific approaches to communication study
  5. Summarize the ways theories change and grow