After reading this chapter, you will be able to do the following:

1. Describe the communal and agentic stereotypes as well as the two types of prejudice central to role congruity theory
2. Explain how principles of emotional intelligence help to differentiate transactional leadership from transformational leadership
3. Articulate patterns of miscommunication between the three message design logics
4. Apply the axioms of the interactional perspective to generational conflicts in the workplace
5. Compare and contrast principles associated with individual and social approaches to communication
6. Provide systematic understanding of a professional situation by employing principles of individual and social approaches to communication