Video and Multimedia

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Online Video

What is a Business Model?
This video presents a visual approach to outlining a business model.

Parts of a Business Model
This short animation explains the key components of a business model.

The Customer Value Proposition
Innovator Alexander Osterwalder explains how to use building blocks to map out the relationship between a product offering and the pains and gains a customer faces.

Product Differentiation
In this short animation, positioning is described in relation to segmentation and differentiation.

The Business Model Canvas
This video of Alexander Osterwalder presents a quick and visible overview of the business model canvas, which he developed in 2008.

Web Article

The Business Model Canvas
This article describes the value of the Business Model Canvas.