Click on the following links. Please note these will open in a new window.

Online Video

What is a Business Model?
www.youtube.com/watch?v=-uifGqu3iRE
This video presents a visual approach to outlining a business model.

Parts of a Business Model
www.youtube.com/watch?v=QoAOzMTLP5s
This short animation explains the key components of a business model.

The Customer Value Proposition
www.youtube.com/watch?v=xTtvwAmjais&list=PLpb0jDac6P54wNv-ilHxfQyBHhfHljEzR
Innovator Alexander Osterwalder explains how to use building blocks to map out the relationship between a product offering and the pains and gains a customer faces.

Product Differentiation
www.youtube.com/watch?v=_0yFXLA6YW0
In this short animation, positioning is described in relation to segmentation and differentiation.

The Business Model Canvas
www.youtube.com/watch?v=2FumwkBMhLo
This video of Alexander Osterwalder presents a quick and visible overview of the business model canvas, which he developed in 2008.

Web Article

The Business Model Canvas
hbr.org/2013/05/a-better-way-to-think-about-yo
This article describes the value of the Business Model Canvas.