Click on the following links. Please note these will open in a new window.

Audio

Making a Pitch
gimletmedia.com/episode/1-how-not-to-pitch-a-billionaire/
​This podcast shows an entrepreneur trying to pitch his venture, and learning in the process about how to make a pitch.

Online Video

Basics of the Pitch
www.youtube.com/watch?v=phyU2BThK4Q
This video outlines the basics of a marketing pitch.

Marketing Principles
www.youtube.com/watch?v=JIirzTdaey4
This animated video provides an overview of the 4 Ps of Marketing.

Why Entrepreneurial Marketing
www.youtube.com/watch?v=J0WXUbBJ7Ug
Anita Newton of the Kauffman FoundersSchool describes how some major companies' marketing  strategies have focused on meeting customers' needs, and she provides a framework for creating and executing an entrepreneurial marketing strategy.

Social Media for Marketing
www.inc.com/maria-gonzalez/vss/how-a-scrappy-shaving-startup-grew-into-a-billion-dollar-brand.html?cid=rw0088
Dollar Shave Club's first YouTube went viral, with 12,000 subscribers in 48 hours, helping to launch them toward a billion dollar acquisition in 2016.

Making a Good Impression
www.youtube.com/watch?v=BFSXyD-ycjY
This video describes the 3 elements that are involved in making a good impression.

Web Article

Products as Solutions
thestoryoftelling.com/two-approaches-marketing/
This article shows how the "Influence Method" and "Impact Method" approach customers and product development.