Video and Multimedia

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Making a Pitch
​This podcast shows an entrepreneur trying to pitch his venture, and learning in the process about how to make a pitch.

Online Video

Basics of the Pitch
This video outlines the basics of a marketing pitch.

Marketing Principles
This animated video provides an overview of the 4 Ps of Marketing.

Why Entrepreneurial Marketing
Anita Newton of the Kauffman FoundersSchool describes how some major companies' marketing  strategies have focused on meeting customers' needs, and she provides a framework for creating and executing an entrepreneurial marketing strategy.

Social Media for Marketing
Dollar Shave Club's first YouTube went viral, with 12,000 subscribers in 48 hours, helping to launch them toward a billion dollar acquisition in 2016.

Making a Good Impression
This video describes the 3 elements that are involved in making a good impression.

Web Article

Products as Solutions
This article shows how the "Influence Method" and "Impact Method" approach customers and product development.