Video and Multimedia

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This audio clip shows how companies can profit using a combination of free and fee-based services.

Online Videos

Revenue Models
This video defines a revenue model as part of the overall business model and distinguishes it from pricing.

Types of Revenue Models
This video demonstrates how mobile apps utilize one time purchase, in-app purchase, and in-app ads to generate revenue.

Driving Revenue
This video from Bloomberg examines how Costco's business model drives revenue in a predictable way.

Value and Pricing
This video from Fortune shows how Taco Bell keeps its dollar menu successful despite the value and pricing challenges that have led competitors to discontinue their dollar menus.

Web Article

From "Free" to Revenue
This article describes how companies can get the most out of a freemium business model.