Video and Multimedia

Click on the following links. Please note these will open in a new window.

Audio

Freemium
www.npr.org/templates/story/story.php?storyId=112042428
This audio clip shows how companies can profit using a combination of free and fee-based services.

Online Videos

Revenue Models
www.youtube.com/watch?v=Lbfj7YfchSY
This video defines a revenue model as part of the overall business model and distinguishes it from pricing.

Types of Revenue Models
www.youtube.com/watch?v=5BB1M0iVM6E
This video demonstrates how mobile apps utilize one time purchase, in-app purchase, and in-app ads to generate revenue.

Driving Revenue
www.youtube.com/watch?v=sxAzKVrhR-A&t
This video from Bloomberg examines how Costco's business model drives revenue in a predictable way.

Value and Pricing
fortune.com/video/2017/01/09/taco-bell-dollar-menu/
This video from Fortune shows how Taco Bell keeps its dollar menu successful despite the value and pricing challenges that have led competitors to discontinue their dollar menus.

Web Article

From "Free" to Revenue
www.bloomberg.com/gadfly/articles/2017-01-03/is-daniel-ek-of-spotify-ready-to-save-the-music-business
This article describes the challenges Spotify faces as it grows, a company that has free and fee-based options for customers.