Video and Multimedia

Click on the following links. Please note these will open in a new window.

Online Videos

Learning from Experimentation
www.inc.com/video/lisa-price/the-next-best-thing-to-a-crystal-ball-for-your-business.html
Lisa Price, founder of the company Carol's Daughter, discusses the importance of gaining information through experience in order to pivot as needed.

The Process of Experimentation
www.youtube.com/watch?v=iyTHpfMUzhI
In this video from Harvard Business Review, Jeff Dyer discusses how organizations can test new ideas.

Using Hypotheses to Identify Customers
www.youtube.com/watch?v=cHQsXtSCEds
In this video, a bank executive discusses how hypothesis testing is used to identify who is attracted to various bank products.

Ways of Generating Data
www.youtube.com/watch?v=ESgiwIEPyvc
Using examples, this faculty member demonstrates how low cost market research can be completed through simple methods

Storyboarding a Prototype
www.youtube.com/watch?v=z3qLlka79fc
This video uses storyboarding to explain how storyboarding can be used to help people visualize your idea for the purpose of experimenting with your idea

Using a Storyboard to Solve Problems
www.ted.com/talks/tom_wujec_got_a_wicked_problem_first_tell_me_how_you_make_toast#t-142465
In this TED talk, Tom Wujec shows how storyboarding reveals one's thought process and can help in collaborating with others to solve problems.

Web Article

Creating a Hypothesis
smallbusiness.chron.com/hypothesis-important-business-34382.html
This article describes how to formulate and test a hypothesis, leading to better decisions.