Video and Multimedia

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Online Videos

Learning from Experimentation
Lisa Price, founder of the company Carol's Daughter, discusses the importance of gaining information through experience in order to pivot as needed.

The Process of Experimentation
In this video from Harvard Business Review, Jeff Dyer discusses how organizations can test new ideas.

Using Hypotheses to Identify Customers
In this video, a bank executive discusses how hypothesis testing is used to identify who is attracted to various bank products.

Ways of Generating Data
Using examples, this faculty member demonstrates how low cost market research can be completed through simple methods

Storyboarding a Prototype
This video uses storyboarding to explain how storyboarding can be used to help people visualize your idea for the purpose of experimenting with your idea

Using a Storyboard to Solve Problems
In this TED talk, Tom Wujec shows how storyboarding reveals one's thought process and can help in collaborating with others to solve problems.

Web Article

Creating a Hypothesis
This article describes how to formulate and test a hypothesis, leading to better decisions.