Business Ethics: Contemporary Issues and Cases
First Edition
Learning Objectives
Upon completion of this chapter, you should be able to:
8.1 Articulate the corporation’s economic, legal, and ethical obligations to different stakeholders, especially customers.
8.2 Describe the moral dimensions of marketing decisions.
8.3 Apply the DRJ model to examine the ethical basis of duties of disclosure and product safety.
8.4 Manage and respond to product safety controversies.