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Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication

by Janis Teruggi Page and Lawrence J. Parnell

Student Resources

KSAs for PR Certificate

Strategic Public Relations: A Constantly Evolving Discipline
The History of Modern Public Relations: From Barnum to Lee, Bernays to Page, and Other Public Relations Pioneers
Ethics and Law in Public Relations
Foundations of Public Relations: Research and Theory
Implementing Your Strategic Communications Plan
Public Relations Writing: Persuasive and Audience Focused
Media Relations in a Digital World
Social Media and Emerging Technologies
Corporate Social Responsibility and Community Relations
Employee Relations, Corporate Culture, and Social Responsibility
Corporate Communication and Reputation Management
Issues Management and Crisis Communication
Sports, Tourism, and Entertainment
Public Relations in Grassroots Organizations
Public Affairs, Government Relations, and Political Communication
International Public Relations and Public Diplomacy

Learning Objectives

Understand the ROPES planning process in PR
Identify the common research methods used in PR to plan a research strategy
Recognize the role theory plays in PR

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