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Video

Video 7.1: Brett Lamb: Theories of Mass Communication

Description: YouTube video/channel that contains information on theories in Mass Communication.

Web Article

Web Article 7.1: NPR: Looking to the Future—Restoring Public Trust in the Media

Description: NPR editor, Elizabeth Jensen addresses the country’s strained relationship with the mass media’s ability to report the news in an accurate and objective manner. Following the aftermath of the 2016 presidential election and the rise of fake news, Jensen speaks to what can be done to help mend Americans’ growing distrust in our nation’s media.

Web Article 7.2: Trends in Public Relations

Description: In her interview with Flavio Oliveira, PR consultant Kara Alaimo discusses her book, ‘Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication’ and expands on the concept of global PR in regard to campaigns implemented across the globe without considering prevailing cultural differences.

Audio

Audio 7.1: Media Bullseye Roundtable: Key PR Measurement Trends in North America

Description: This recorded webinar details current trends in PR measurement including measuring influence, advertising value equivalency (AVE), and simply knowing the right questions you should be asking in your capacity as PR strategist.