Click on the following links. Please note these will open in a new window.

Video

Video 6.1: Tim Friesner: Models of Communication

Description: Video discussing the Schramm Communication Cycle.

Web Article

Web Article 6.1: Public Relations Today: Fundamentals of PR Writing

Description: A webpage that offers numerous articles on effective PR writing.

Audio

Audio 6.1: Missouri State University: Writing for Public Relations

Description: Podcast/lectures (free) on PR writing essentials created by Missuouri State University.