Video and Multimedia

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Video

Video 9.1: BMW Group: Securing Our Sustainable Future: Social Responsibility

Description: Touted as one of the most highly regarded companies across the globe, BMW details how they are following through on good social responsibility by improving the working conditions for their employees, and ultimately, shining a positive light on their global reputation.

Web Article

Web Article 9.1: Fortune: Starbucks’ New CEO Vows Not to Shy Away from Controversy

Description: Like his predecessor, Howard Schultz, Kevin Johnson explains why the coffee chain will continue to stand up for social issues even if it means upsetting consumers and stockholders.

Web Article 9.2: The Guardian: The Troubling Evolution of Corporate Greenwashing

Description: An article discussing the issue of Greenwshing in Corporate America, an example of bad practices in CSR Communications.

Web Article 9.3: PR Newswire: PR’s Role in Promoting Your CSR Program

Description: A PR Newswire article discussing the importance of PR's Role in promoting a company's Corporate Social Responsibility.