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Video

Video 11.1: Why Thought Leadership is a Key Component of a Successful PR Campaign

Description: Representatives of Neo PR discuss how thought leadership is an important facet of their business.

Video 11.2: TEDx: The Social Responsibility of Business

Description: TEDx talk were Alex Edman examines the long-term effects of social responsibility and how socially responsible investing can often lead to profit.

Video 11.3: PR and Media Relations: Steps to Success

Description: Brief video discussing how PR and media relations correlate to take the correct steps to success.

Web Article

Web Article 11.1: Thirteen Golden Rules of PR Crisis Management

Description: Unfortunately, the pressures of managing bad news in a business setting are inevitable. Thus, Forbes has outlined thirteen guidelines gathered from various PR, media strategy, and advertising executives worth exploring.

Web Article 11.2: Institute for Public Relation: Investor Relations

Description: Institute for Public Relations article discussing investor relations in PR.

Audio

Audio 11.1: Working Capital Review: The Business Case for CSR and Volunteerism

Description: Podcast on conversations in Social Responsibility discussing the business case for CSR & Volunteerism