Click on the following links. Please note these will open in a new window.

Video

Video 1.1: Cisco's Corporate Social Responsibility

Description: This 4 minute and 39 second video offers an overview on the CSR practices of Cisco, a worldwide leader in IT and networking. This illustrated video demonstrates what CSR is and how it operates in a realistic, engaging, and informative manner.

Video 1.2: Northwestern: Career Opportunities in Public Relations

Description: This 4 minute and 6 second YouTube video provided by Northwestern University in Qatar, offers an interview with the regional director (Middle East & North Africa) of Memac Ogilvy PR. The video provides insight into the global career opportunities in the field of public relations.

Web Article

Web Article 1.1: Forbes: 5 Things Everyone Should Know About Public Relations

Description: The linked Forbes article discusses “Five things everyone should know about Public Relations,” offering a detailed definition of Public Relations and how it functions in society.

Web Article 1.2: Institute for Public Relations: Global Public Relations

Description: This webpage, hosted by the Institute for Public Relations, offers an extensive overview on the role of Global Public Relations in society.

Web Article 1.3: PRSA – About Public Relations

Description: The link redirects to the official website for Public Relations Society of America (PRSA). The website offers a robust overview on the roles and functions in the field of PR, additionally touching on how PR operates, as well as the guiding ethics a PR practitioner should follow.

Audio

Audio 1.1: NPR: Under the Radar, PR's Political Savvy

Description: This NPR Morning Edition article, accompanied by a 4 minute and 30 second radio broadcast, gives insight to the important utilization of Public Relations in the Political realm. This report demonstrates the changing roles of professional PR practitioners.

Audio 1.2: NPR: For Pro Sports, Public Relations Going High-Tech, Real Time

Description: This NPR Morning Edition article, accompanied by a 3 minute and 55 second radio broadcast, gives insight to the changing role of professional PR practitioners. This report demonstrates the evolving use of technology in PR, in this case in relation to the maximization of effective professional sports public relations.