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Video

Video 2.1: Women in PR on American Entrepreneur

Description: This 5 minute and 28 second YouTube video interviews women who are PR professionals discussing how to operate in the industry.

Video 2.2: CSR Report 2015: Environment

Description: A short animated YouTube video demonstrating the environmentally focused CSR initiatives of KLM Royal Dutch Airlines for 2015.

Web Article

Web Article 2.1: The Museum of Public Relations: Public Relations Through the Ages

Description: This meticulous timeline traces the origins of public relations, its connections to human communication, key figures, and events.

Web Article 2.2: PR say: Why Are Hispanics and Other Minorities Missing from Public Relations?

Description: A thought piece written from the perspective of a public relations professional from Peru discusses the challenges, and solutions, of cultural diversity in choosing the PR profession.

Web Article 2.3: NPR: Corporate Ethics in the Era of Millennials

Description: Amongst others, the CSR efforts on behalf of Purdue Farms, TCC, and Volkswagen are explored against the backdrop of millennial customers’ desire for better corporate social responsibility.

Audio

Audio 2.1: Paragon Podcast: Challenges in PR

Description: Paragon CEO Simon Hylson-Smith is interviewed by digital expert Chris Lee to discuss the challenges the PR industry is facing today.

Audio 2.2: Podcast: Public Relations in the Post-Truth Era

Description: The CEO of the Holmes Report, Peter Holmes, sits in on the Echo Chamber podcast to discuss the future of PR in the “post-truth era.”