Dynamics of Media Writing: Adapt and Connect
Media Writing Assignments
Assignment 1: News releases
Description of Assignment: Analyzing types of news releases
Go to the website of a nonprofit organization or corporation of your choice. Locate their online media room and look at their news releases. What types of news releases do they tend to publish? How do they advocate their position? Describe and explain using specific examples.
Assignment 2: Fact sheets
Description of Assignment: Analyzing types of fact sheets
Go to the website of a nonprofit organization or corporation of your choice. Locate their online media room and look at their fact sheets. What are some of the key elements included in the fact sheet? Describe and explain using specific examples.
Assignment 3: Media alerts
Description of Assignment: Analyzing types of media alerts
Go to the website of a nonprofit organization or corporation of your choice. Locate their online media room and look at their media alerts. What are some of the visual and other elements included in the media alert? Describe and explain using specific examples.
Assignment 4: Social media
Description of Assignment: Analyzing types of social media
Examine the Facebook and Twitter feeds of a nonprofit organization or corporation of your choice. What types of information do they share? How do they connect with audiences? Describe and explain using specific examples.