Click on the following links. Please note these will open in a new window.

 

Video 1: The History of Advertising in 60 Seconds

This video provides a brief history of advertising.

 

Video 2: How to Develop a Successful Advertising Campaign

This video discusses what it takes to develop a successful ad campaign.

 

Audio 1: The Black Advertising Pioneer Who Changed How Marketers Talk To People Of Color

This audio profiles Tom Burrell, a Black advertising pioneer.

 

Web 1: David Ogilvy’s 7 Tips for Writing Copy That Sells

This document provides tips on writing successful ad copy.