Click on the following links. Please note these will open in a new window.

 

Video 1: What are news values?

This video discusses different factors used to determine if a story is worth writing about.

 

Video 2: How 'microtargeting' works in political advertising

This video demonstrates how our digital footprints are being used in the evolution of political advertising.

 

Audio 1: ABC Tones Down Author's 'Fresh Off The Boat' For Sitcom Audience

This audio discusses the new sitcom featuring an Asian family titled, “Fresh Off the Boat,” and how the author had to adjust content to match the wants, needs, and interests of a more general mass audience.

 

Audio 2: A stolen iPhone, a new connection and minor celebrity in China

This audio discusses how a man achieves minor celebrity in China after someone steals his phone.

 

Web 1: The Ultimate Beginner’s Guide To Finding Your Audience In Social Media

This document provides steps to help you define your audience through social media.

 

Web 2: 4 Questions that help define your target audience

This document includes a list of four questions to help you define your target audience .

 

Web 3: How to Write a Blog Post – The Ultimate Guide

This document provides five tips for writing effective blog posts.