Learning Objectives

UPON COMPLETING THIS CHAPTER’S TRAINING, YOU WILL BE ABLE TO
1. Choose a topic appropriate for you, your audience, and the occasion
2. Develop an effective general purpose statement
3. Develop an effective specific purpose statement
4. Formulate a behavioral objective for audience members
5. Create an effective thesis (central idea)
6. Evaluate the effectiveness of your general and specific purpose statements as well as your thesis (central idea)