UPON COMPLETING THIS CHAPTER, YOU WILL BE ABLE TO
1. Define persuasion
2. Distinguish the differences among attitudes, beliefs, and values
3. Identify and define your persuasive goal, particularly the change you seek in receivers
4. Compare and contrast the following types of persuasive speeches: a question of fact, a question of value, and a question of policy, together with the persuasive approach to use when organizing each
5. Explain and use Monroe’s Motivated Sequence