UPON COMPLETING THIS CHAPTER’S TRAINING, YOU WILL BE ABLE TO
1. Appropriately target segments of the audience
2. Build ethos or persuasive credibility
3. Use logos or sound evidence to develop effective arguments, applying Toulmin’s Reasonable Argument Model and relying on effective reasoning, including deductive, inductive, and causal reasoning, as well as reasoning from analogy
4. Arouse pathos or emotion
5. Name the three tenets of persuasive speaking
6. Avoid common logical fallacies or slip-ups
7. Design and deliver a persuasive speech