After reading this chapter, you should be able to

• Explain why forgetting occurs and what you can do to prevent it.
• Identify which methods of encoding information are effective in increasing retrieval from long-term memory.
• Identify which methods of retrieving information are effective in increasing memory performance.
• Describe the ways in which encoding and retrieval interact to affect long-term memory.
• List some simple methods you can use to increase retrieval from long-term memory.
• Describe how effective mnemonics are in increasing long-term memory retrieval.
• Answer the question: Does photographic memory exist?