Learning Objectives

After reading this chapter, you should be able to

  • Explain what somebody means when he or she tells you to “pay attention.” Explain how we define attention.
  • Identify the descriptions of attention that have helped researchers study attention.
  • Describe how researchers study what someone is and is not paying attention to.
  • Identify the factors in the environment that have been found to influence our attention abilities.
  • Indicate how our automatic processing affects what we pay attention to.