Click on the following links. Please note these will open in a new window.

Video

1. Audience Analysis 
   “Conduct an Audience Analysis:  Preparing for a Public Speech of Presentation” 
   Description:  A helpful reminder about the necessity of analyzing one’s audience before choosing a topic.
    
2. Understand Values, Beliefs, and Attitudes 
   “Defining Values Attitudes and Beliefs” 
   Description:  The speaker points out how our values, beliefs, and attitudes are like lenses through which we see and understand the world.  Using exercises for the viewers, the speaker illustrates how values, attitudes, and beliefs lead to bias, prejudice, and discrimination.
    
3. Reflect Audience Demographics 
   “Public Speaking-Audience Demographics” 
   Description:  These students interview college classmates to ascertain demographics.
    
4. Audience Analysis 
   “Refreshing Your Presentation Skills-02 Audience Analysis” 
   Description:  The speaker outlines the three questions every presenter must consider:  Who is my audience?  What’s in it for them? How much do they know? How much do they need to know? And “What may be the possible questions the audience might ask?

Audio

1. The Questionnaire 
   “How to Write a Survey or Questionnaire” 
   Description:  The audio link explains how to write a questionnaire so that you cover every possibility while avoiding being misunderstood.
    
2. What Do You Know about Audience Demographics and Psychographics 
   “Audience Demographics and Psychographics” 
   Description:  A brief overview of these two concepts.
    
3. Audience Analysis 
   “Audience Analysis” 
   Description:  A Black Eyed Peas song “Where is the Love” accompanies ethnocentrism pop ups and arresting photographs to explain the dangers of ethnocentrism.

Web Resources

1. Compose a Demographic Snapshot 
   “The Benefits of Understanding Your Audience” 
   Description:  This article explains audience demographics, includes tips for analysis and a quiz that students can take to assess comprehension.
    
2. Consider the Speaking Situation 
   “Speaking in the Disciplines” 
   Description:  This description focuses first and foremost on approaching the speaking situation, considering audience, occasion, and purpose.
    
3. Be Audience-Centered 
   “Audience Centered Speaking” 
   Description:  This presentation emphasizes how being audience-centered means putting the audience at the center of your presentation and explains how to do just that.