Learning Objectives

  • Define persuasion.
     
  • Distinguish the differences among attitudes, beliefs, and values.
     
  • Identify and define your persuasive goal, particularly the change you seek in receivers.
     
  • Compare and contrast the following types of persuasive speeches: a question of fact; a question of value; and a question of policy.
     
  • Explain and use Monroe’s Motivated Sequence.