Learning Objectives

  • Establish credibility with the audience.
     
  • Use sound evidence.
     
  • Apply Toulmin’s Reasonable Argument Model.
     
  • Use deductive, inductive, and causal reasoning, as well as reasoning from analogy.
     
  • Arouse emotion
     
  • Name the three tenets of persuasive speaking
     
  • Avoid common logical fallacies.
     
  • Design and deliver a persuasive speech.