Video and Multimedia
Click on the following links. Please note these will open in a new window.
Video 1: Tips for Boosting Facebook Posts
Description: Hubspot provides tips for better ROI on paid media via Facebook
Video 2: Thoughts on Social Media Strategizing
Description: Gary Vaynerchuk suggests that listening well and knowing clients’ needs are keys to success
Audio 1: The PESO – Paid, Earned, Shared, Owned – Model of PR
Description: InsidePR host and author Gini Dietrich discusses PESO with podcast listeners (11:40+)
Web 1: 280 Isn’t Better Than 140!
Description: More doesn’t always mean better in PR and marketing. Here is a link to an article by Seth Arenstein from PRnews that explains why