Video and Multimedia

Click on the following links. Please note these will open in a new window.

Video 1: Looking Ahead to 2018

Description: The Content Marketing Institute engages company leaders in a panel discussion about 2018 trends

Video 2: Remember the Importance of Diversity

Description: Listen to this TEDTalk for information on the need for diversity and how it leads to better, more productive, creativity within companies

Audio 1: What Makes an Idea Go Viral?

Description: Seth Godin (author, blogger, and entrepreneur), takes a few minutes to share his insights about how ideas spread, or not, in today’s digital world

Web 1: Two-Way Asymmetrical Model

Descriptions: The Arthur W. Page Center for Public Relations at Penn State University offers insight into the asymmetrical model and other ethics models

Web 2: Caribou Coffee Company

Description: Visit the corporate website of Caribou Coffee to discover what the company is about as of 2017 and its case study campaign in this chapter