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Video 1: Performing SWOT Analyses for Understanding Organizations

Description: When managing by objectives and setting strategic goals, conduct a full SWOT analysis of internal and external stakeholders, competitors, and more

Video 2: 15 Lead Generation Tips

Description: Ian Johnson of creator of driveyoursuccess.com and B2B consultant identifies and explains 15 low-cost or no-cost ways to generate B2B or B2C leads

Audio 1: Peter Drucker: Man, Myth, Legend . . . Effective Executive!

Description: In this podcast, the narrator identifies key insights from management and leadership theorist Peter Drucker’s The Effective Executive

Web 1: Management by Objectives (MBO) Examples

Description: This website provides an overview of Drucker’s initial MBO conceptualization and provides successful examples from various companies. Setting cohesive organizational and internal objectives can set campaigns on the road to success and yield positive ROI