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Video 1: Benchmarks, Budgets, & Trends and More in 2017

Description: The Content Marketing Institute discusses relevant research and vision for 2017 content-production professionals

Video 2: Planning and Research Are Campaign Necessities

Description: This video suggests that maximizing two processes will lead to Return on Effort: SMART objectives and Stakeholder WEB

Audio 1: PR in a Post-Truth Era

Description: In this podcast, Paul Holmes, Holmes Report Founder and CEO, discusses how PR professionals face challenges in the current information-laden world and how behavioral research may assist them in making more informed decisions

Web 1: Inspirational Company Mission Statements

Description: In this article from AdWeek, Tim Nudd identifies 24 inspirational mission statements and evaluates their effectiveness