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Video 1: From Twttr to Twitter: A Brief History of the Microblogging Site

Description: This video highlights the creation of Twitter and changes since its inception. A look into the dark side of the site as well as the politicization of the site are included

Video 2: Building Media Relations

Description: In this video Schwartz MSL director Sherry Feldberg provides quick tips for navigating media relations with journalists in what she identifies as a “Non-Newsroom Era”

Audio 1: Queen of Communication Metrics: Katie Paine

Description: This Better PR Now podcast (episode 007) focuses on Katie Paine who is a metrics expert in the PR field. She shares her expertise and advice

Web 1: Sample Psychographic Segmentation Website

Description: This Strategic Business website discusses the Values and Lifestyles Survey that may help some campaigns better target their audiences