Video and Multimedia

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Video 1: Tips for Boosting Facebook Posts

Description: Hubspot provides tips for better ROI on paid media via Facebook

Video 2: Thoughts on Social Media Strategizing

Description: Gary Vaynerchuk suggests that listening well and knowing clients’ needs are keys to success

Audio 1: The PESO – Paid, Earned, Shared, Owned – Model of PR

Description: InsidePR host and author Gini Dietrich discusses PESO with podcast listeners (11:40+)

Web 1: 280 Isn’t Better Than 140!

Description: More doesn’t always mean better in PR and marketing. Here is a link to an article by Seth Arenstein from PRnews that explains why