Welcome to the Companion Website!
Welcome to the SAGE edge site for Public Relations Campaigns, First Edition.
The SAGE edge site for Public Relations Campaigns by Regina M. Luttrell and Luke W. Capizzo offers a robust online environment you can access anytime, anywhere, and features an impressive array of free tools and resources to keep you on the cutting edge of your learning experience.
Public Relations Campaigns: An Integrated Approach, First Edition introduces students to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools students will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help students develop practical skills for creating more effective PR campaigns. Students are given multiple opportunities to practice and build their skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing.
We gratefully acknowledge Regina M. Luttrell and Luke W. Capizzo for writing an excellent text. Special thanks are also due to Fred Antico, Karen McGrath, Kelly Gaggin, and Adrienne Wallace for developing the ancillaries on this site.
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