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Video 1: Choosing a Google Adwords Campaign

Description: Google Adwords provides an overview of appropriate Adword campaigns for individualized success

Video 2: Nike’s “She Runs” Integrated Campaign Award Winner – 2012

Description: Here is a short video focusing on a campaign in Australia aimed at female runners who were worried about safety issues

Audio 1: General Mills Tries New Tactics in a Competitive 24/7 Online World

Description: Annie Baxter, reporter for Marketplace, visits with General Mills as they try to learn from consumers who are on-the-move and in the supermarket

Web 1: What Puts the “Whoa!” in a Shareable Audio Clip?

Description: NPR’s Eric Athas explains how audio clips go viral and may lead to successful campaigns